Your Promotional Platform on Google
Google Business Profile, formerly known as ‘Google My Business’, is your promotional platform on Google.
If your business doesn’t have a Google Business Profile, or if you haven’t optimized this, you’re missing out.
A Google Business Profile is easy to set up when you have a Google account. And, best of all, it’s free!
It allows you to promote your business online and helps your customers to find you, learn about you, and contact you.
When you set up your Google Business Profile, there’s a few tips and tricks you should be aware of.
It’s important to note that your Google Business Profile listing appears in Google Maps and in the local results of Google Search.
Only the top 3 local results appear in results.
Factors influencing these top results include number of reviews, other internet profiles, searchers intent and keywords used.
When setting up your Google Business Profile, make sure you choose the correct category, and related categories for your business.
For example, your main business might be plumbing. But if you also install and service gas hot water systems, then you would include ‘Hot Water Systems Supplier’ as one of your secondary categories.
Upload quality pictures of your logo and a suitable cover photo to your Google Business Profile.
Getting the look and dimensions right is important.
The current Google My Business cover photo size is 1080 x 608 pixels, or logo at 712 x 712 pixels).
Add photos of your business and services. Use real photos – not stock photos.
Videos of your business are great as well. The recommended photo resolution: 720 x 720 pixels.
Videos should be no longer than 30 seconds, no larger than 75 MB and of a resolution of 720p or higher.
If you operate out of a business location, then list this as your business address.
If you don’t have a storefront or office that people can visit, but offer services at your customers’ home or location, then identify the areas or city that your business serves instead.
If you don’t serve customers at your business address, do not enter an address under the “Info” tab in Business Profile Manager. Leave the “business location” field blank. (For more information, see Google’s guide on how to use a service area on Google).
Don’t forget to include your contact details such as your phone number and website, if you have one.
Set your opening days and hours. Customers should know when they can contact you.
Visitors can contact you directly with online messages via Google Business Profile. This is a great way for people to reach and interact with you online.
Make sure you include information about your business and how you provide value to your customers in the business description.
Complete Your Google Business Profile
Did you know that customers are 2.7 times more likely to consider your business reputable if you have a complete Google Business Profile? They’re also 70% more likely to actually visit your location.
Once you’ve created your Google Business Profile, you can view this on Google search results.
There is an ‘edit profile’ button you can click on to make any changes or updates.
Consider adding any relevant information about your business to your Google Business Profile, such as health and safety.
If you offer a range of services, add these to your Profile
In the menu above the search results, select ‘Edit profile’, then click ‘Services’. Select the service you want to edit, and to add a new service, click ‘Add more services.’
Your service business can choose from suggested types of services.
For example, plumbers may get “Install tap” or “Repair toilet” as services to add. If the type of service isn’t listed, you can add your own custom services.
Adding the start date for your business is also recommended. This shows your customers how many years you’ve been in business.
If you haven’t verified your Google Business Profile, you may need to do this by sending away for a 5-digit numerical code on a postcard mailed to your address. This can take 2-3 weeks to arrive, so be patient!
When you eventually receive your verification code in the mail, log in to your Google Business Profile online. Select ‘Enter Verification Code’, type in the code that appears on your Google postcard and click on ‘Verify.’
How to Get Google Reviews
Once you’ve set up and verified your Google Business Profile, it’s time to start generating Google Reviews.
Reviews help your business stand out on Google, boosts search rankings, and builds trust with your customers.
First of all, navigate to your Google business profile listing.
Click on ‘Promote’. Then, click on the link for ‘Ask for reviews’.
You’ll be taken to a specific link to pass on to your customers to give you a Google review.
It’s that easy!
Remember to respond to all reviews to build further trust.
And don’t forget to remind your customers to leave a review!
If you haven’t already, send any past customers your Google Review link today and politely ask for a review.
It’s amazing to me how many businesses don’t ask for a review, or make this easy to do, even when you tell them you were happy with their product or service!
If you have any questions, or want some free advice about how to get and respond to loads of reviews on autopilot, please contact me today!